Audience

What is an Audience ?

Audiences can be difined by the Gender, Ethnicity, Age, and Nationality. There are niche audiences
when it comes to music magazine. As music magazines are based on genre this already determines the type of audience that the magazine is appoonted to.

 

Product Analysis

I have chosen to research an NME magazine and run a product analysis. Once i have gathered this information I will then discuss why the statistics are the way they are, and what can affect the defined target audience.

 

Genre	Indie/Alternative Genre
Age	17 – 25 years of age
Publishing company	IPC MEDIA
Gender	27% Females and 73% Males
Price	£2.20
Income/Education Level	52% claimed to be studying music as a career/qualification. 18% claim to be working part time 26% are full time students 36% working full time

The genre that I will be basing my magazine on is Alternative/Indie, I have researched other indie magazine companies such as NME, and studied the statistics of their target audience.
New Musical Express, is magzine that belongs to the company IPC Media. The demopraphic profile of NME target audience would be aged bewteen 17 and 30. NME is a unisex magazine, and can appeal to both genders. However statistics show that only 27% of the audience are female, which leaves 73% of the audience male. The magazine uses languge that would appeal to the age range. Colourful language is used, to convey a relaxed atmosphere through out the magazine, this is mainly aimed at those who are young and are still in education such as college or university.
The magazine is published weekly so that everyweek it gives the readers the most current and exciting coverage of contemporary music culture, priced at £2.20, the magazine is affordable for all classes. Supporting earlier research, the magazine is cheap to appeal to students at university, who are music enthusiasts. It can also be aimed at working class music fanatics, 80% of NME readers agreed that music is a big part of their life, and 52% claimed to be studying music as a career/qualification. From this 18% are working part time, 26% are full time students, 36% are working full time, showing that the audience is well educated and passionate about what they read.
The audience are intouch with current technology, and are likely to posses a smart phone or mobile device, and can regularly download music.
As a result of this research, the core audience of the magazine, are males aged between 17 and 30, who are well educated, and have an interest in contepmorary indie music. NME audience depend highly on this magazine because it has an indepth and knowledge of the music and film industry, reader may look for advertisements, that promote upcoming gigs and festivals.

 

My Audiencence

Having a defined target audience, makes it easier for me to publish and edit my magazine. The target audience impacts the house style and mode of address that my magazine will portray. After researching into the statistics of NME, magazines, a popular indie magazine, I have gathered information that can influence my target audience. Therefore the target audience of my magazine will be fairly similiar to NME.