WHAT IS REFLEKTOR// AN INTRODUCTION TO MY BRAND

AN INTRODUCTION TO REFLEKTOR

So, what is Reflektor? Reflektor is a monthly published Music Magazine, created in December 2014. Reflektor is largely associated with indie alternative music and culture. Every month new articles are released, promoting new music and artists associated with Indie/Alternative music. The media is in desperate need for something new and exciting. Reflektor is new and fresh and will appeal to a certain type of audience. Reflektor can be accessed on line through social media as well as a monthly issued magazine. Reflektor can be found on sites such as, Twitter, Instagram and Youtube, for weekly videos and new music digitally.

AUDIENCE

Reflektor is aimed at those who are interested in new upcoming events and indie alternative music. My audience's age ranges from 17 and up, this is because of the mode of address my magazine portrays. My mode of address is presented as third person, so it addresses the audience. Using directive and interactive words such as, 'YOU', to draw the readers attention. Like other magazines, Reflektors style of mode of address is sarcastic and humorous. The laid back vocabulary and style of my articles makes it easier for the audience to relate to my magazine.
My audience will be mostly interested in music and culture, Reflektor does not follow the celebrity culture of other pop magazines, but sticks to the importance of music, new and old. Reflektor will be aimed at both genders, as my magazine is not aimed at one gender. Therefore the colour scheme of my magazine will appeal to both male and female audiences.
Overall, Reflektor will appeal to those who have an interest in indie alternative music, that is either current, or dated. The logo and colour scheme, will be apparent that the magazine is associated with indie music, to ensure that people who are interested in the certain genre, will be captivated by Reflektor.

HOUSE STYLE

House style from milliesharratt

PUBLISHING HOUSE

An appropriate publishing house for Reflektor, is IPC media. IPC media own a vast range of music magazines such as the famous indie rock magazine NME. I feel that this publishing house would be appropriate for publishing my magazine, as it is successful, selling over 350 million copies a year, whilst also supporting other famous indie rock magazines like NME.